BELIEVE IN YOURSELF DO IT YOURSELF

BIYDIY

AWAY UNIFORM STATUS

The fucking hoodies are going crazy. We sold 93% of the stock in the first week. I don’t think we’re doing a re up. It’s kinda strange cuz I know a lot of times commercial success makes you want more commercial success so there’s always some urge to run the numbers up. Luckily I feel like we balance that well with a desire to give our consumers the best product and user experience. In this case that means the numbers are and will remain limited. It’s kinda our way of showing love to the people who copped out the gate and didn’t sleep on a specific release.

The other thing is we’re not running out of ideas.

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